In a recent collaboration meeting held at the Negros Oriental Chamber of Commerce and Industry (NOCCI) office, NOCCI President Edward Du and Executive Director John Jalandoni met with Keitaroh Tao and Ryosuke Oshiro of Tao’s Native Chicken restaurant. The discussion centered on establishing a partnership to promote native food products in Negros Oriental, with a particular focus on supporting rural farmers through sustainable and profitable agricultural practices.
Tao’s Native Chicken, an innovative enterprise founded to address rural poverty, provides chicken cages to marginalized farmers, enabling them to generate income through native chicken production. With two branches already operating in Dumaguete, Tao’s Native Chicken offers a unique farm-to-table dining experience that highlights the quality and authenticity of locally produced native chicken.
The collaboration between NOCCI and Tao’s Native Chicken aims to enhance the visibility and marketability of native food products in the region. Edward Du emphasized the importance of such partnerships in boosting the local economy and providing sustainable livelihood opportunities for rural communities. “By promoting native food products, we not only support our local farmers but also enrich the culinary heritage of Negros Oriental,” Du stated.
During the meeting, Keitaroh Tao and Ryosuke Oshiro shared their vision and mission for Tao’s Native Chicken. They explained how their business model directly addresses rural poverty by empowering farmers with the resources and support needed for successful native chicken production. By providing chicken cages and technical assistance, Tao’s Native Chicken ensures that farmers can sustainably increase their income and improve their quality of life.
John Jalandoni highlighted the alignment of Tao’s Native Chicken’s goals with NOCCI’s mission to foster economic development and community empowerment in Negros Oriental. He noted that supporting such initiatives not only strengthens the agricultural sector but also promotes food security and sustainability. “Our collaboration with Tao’s Native Chicken is a testament to NOCCI’s commitment to supporting innovative solutions that drive economic growth and community well-being,” Jalandoni remarked.
The partnership will involve various promotional activities to raise awareness about the benefits of native chicken products. These activities will include marketing campaigns, community events, and collaborations with local restaurants and food establishments. The goal is to create a robust market for native chicken, encouraging more farmers to participate in the production process and ensuring a steady supply of high-quality native chicken products for consumers.
Tao’s Native Chicken’s farm-to-table approach resonates with the growing consumer demand for fresh, locally sourced, and sustainably produced food. By bridging the gap between farmers and consumers, the restaurant ensures that the benefits of their business model extend throughout the supply chain. This holistic approach not only supports rural farmers but also enhances the dining experience for customers, who can enjoy the rich flavors and health benefits of native chicken.
As part of the collaboration, NOCCI will also work with local government units and other stakeholders to create an enabling environment for the growth of the native chicken industry. This includes advocating for policies and programs that support small-scale farmers, improve agricultural infrastructure, and promote sustainable farming practices. By fostering a supportive ecosystem, NOCCI and Tao’s Native Chicken aim to create lasting positive impacts on the rural economy and the broader community.
The meeting concluded with a shared commitment to advancing the partnership and exploring new opportunities for collaboration. Both parties expressed optimism about the potential of this initiative to drive meaningful change in Negros Oriental. “We are excited to work with NOCCI in promoting native food products and supporting our local farmers,” said Keitaroh Tao. “Together, we can create a more sustainable and prosperous future for our communities.”
NOCCI and Tao’s Native Chicken represents a strategic effort to promote native food products, support rural farmers, and drive economic growth in Negros Oriental. Through this partnership, both organizations aim to create a sustainable and inclusive agricultural sector that benefits farmers, consumers, and the broader community.
VISIT Tao’s Native Chicken Facebook Page
TAO’s NATIVE CHICKEN is established to solve poverty in rural areas. We provide chicken cages to marginalized farmers and provide income through native chicken productions. There are 2 branches in Dumaguete currently.
Enjoy FARM TO TABLE products in our restaurant!
